Scanwell Health empowers health care consumers and companies through at-home medical testing with instant results. Scanwell pairs proven diagnostics with patented computer vision technology to put testing into the hands of people, enabling quick detection of acute illnesses and convenient monitoring of chronic diseases. The company is the first and only to receive FDA 510(k) clearance for an over-the-counter diagnostic smartphone application.
Device Compatibility
The Scanwell Health app uses the user’s own mobile device to take a picture of the completed test stick and provide an independent result using our proprietary algorithm. Because we are accessing the users mobile camera hardware and firmware, some phones, especially androids, were not compatible with our app. When I joined, 10% of our android users were experiencing failures in scanning their completed test as a result of having an incompatible device. Through several compatibility initiatives and feature launches we were able to reduce this number to below 2%.
Online Reviews
Users found the experience of discovering they had an incompatible device late in the process of using our product very frustrating. As a result our reviews suffered, both on Amazon and app stores. In addition to fundamental changes to increase the number of compatible devices, I analyzed our reviews across all platforms to understand the key pain points expressed in the negative reviews and worked with the engineering team to launch a suite of features prior to the holiday testing rush. This increased our Google Play Store review from 2.9 stars to 4.2 stars.